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Our Experts

Why we assembled our board of pet experts

How It All Started

The vet stamp of approval: Badges to look for

You’ll know the content you’re reading has earned the Vet Stamp of Approval when you see the badge! Just look for this tell-tale sign that you’re reading reliable information or browsing great products:

  • The Vet Stamp of Approval

    Ah, the coveted Vet Stamp of Approval. We live for this badge. When you see it, you’ll know you’re in good hands. (Not seeing the badge on an article that needs it? Reach out to us and we’ll get right on it!)

  • The Pet Parent Tried & Tested Badge

    When you see this badge, you’ll know the product has been tried & tested by our team of passionate pet parents. Look out for a quote from one of our crazy dog people! We try to include our own experience on each product page.

Our Veterinary Review Process: How It Works

  • Our expert writers are accredited pet professionals, and they follow an extremely rigorous production process that we’re very proud of (and continually impressed by). They research the latest information from the most authoritative publications and trustworthy resources in the pet industry, creating content that is high-quality, accurate, and packed with useful advice.

  • Next, we assign the article to a member of our Board of Pet Experts based on their areas of expertise. Our veterinarians adhere to strict medical review guidelines, reviewing each article line-by-line, meticulously fact-checking and making edits for accuracy and reliability. It then goes back to the writer, who reviews the feedback and updates the article accordingly.

  • If the content passes our experts’ stringent guidelines, the article moves on to our editorial team to review and edit for style, grammar, and readability. Only then, when the content has been written, reviewed, and approved by editorial & veterinary experts, does the content earn the coveted Expert Stamp of Approval.Then we publish.

Nothing goes live until an expert approves it. That’s how we stick to our promise and consistently bring you the best content, from the most authoritative experts, right when you need it most.