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About Us

Welcome to the pack! 

We’re so glad you’re here.
At Alpha Paw, we believe our pets are part of the family, and family deserves the best. That’s why we’re committed to helping pet parents like you give your pup everything they need to live happier, healthier, and longer lives. No unfamiliar ingredients, shady policies, or outsourced customer service reps. Just honest, high-quality products designed & curated by pet parents, for pet parents.
Now that’s something to bark about.

Meet Our Pack Leader

Why we're here

Our mission is simple: to help you give your best friend the happy & healthy life they deserve. Whether we're designing products to solve your biggest pet problems, publishing guides to support you on your pet parenthood journey, or connecting you with the resources you need to care for your furry friend – we're here to help you be the best pet parent you can be.

How We Help You Be the Best Pet Parent You Can Be

We're 100% committed to helping you be the best pet parent you can be. That's why we carefully researched, designed and curated the best content, the best resources, and the best products available on the market today, all served with our signature world-class customer service that pet parents across the country have come to know, love, and trust.

  • Exceptional Products

    Every product you’ll find on our site is expert-reviewed & vet-approved. Yup, you read that right – every. single. one. Because at Alpha Paw, we're 100% committed to helping your furry family lead happier, healthier, and longer lives.

  • Expert Content

    Our expert writers adhere to strict editorial guidelines that ensure every article we publish is accurate & reliable. With our arsenal of quality content, we’re committed to staying by your side through each step of your pet parenthood journey.

  • Extraordinary Service

    We’re in the business of making tails wag – so when you’re not happy, we’re not happy. That’s why we stand by our 100% Happiness Guarantee: If you’re not happy with your purchase, return it within 90 days for a full refund – no questions asked.

What we stand for

Where we’re going

What we believe in

We’re helpful

Our #1 goal? To help you be the best parent you can be. Helping you is the reason we come to work every day. It’s embedded in our culture, and it’s a top priority for our team.

We’re honest

Products, resources & information you can trust. Because finding an honest company is just too rare these days, and we think it’s time for a change.

We’re humble

We’re not pretending to be vets or pros (we have real experts for that). We’re just a team of passionate pet parents, looking to help other pet parents like us.

We’re here

Most important: we’re here, every step of the way. We’re committed to staying by your side, helping you through the ups & downs, twists & turns, and highs & lows of pet parenthood.

Meet our experts

Meet Our Pet Care Experts

Why Alpha Paw?

How We’re Making the World A Better Place for Pups

Here are a few ways we’re making the world a better place for dogs

  • Sustainability

    We're doing our part to protect the environment with sustainable products & eco-friendly packaging. That means your purchase isn’t just good for the health of your pet – it’s good for the health of our planet, too.

  • Product Responsibility

    We use only the highest-quality materials and premium ingredients, and everything we touch gets the medical stamp of approval from an expert before it reaches your hands. That’s our promise.

  • The Alpha Paw Foundation

    We couldn't be more excited to launch The Alpha Paw Foundation, our very own charitable foundation aimed at finding loving homes for as many rescues as possible through volunteering, donations, and events.