Every Breed Has a Different Need
What makes Alpha Paw The Leader of the Pack?
Breed Specific Products: Alpha Paw is disrupting the crowded pet food space by creating breed-specific products with sustainable and biodegradable materials that all support Alpha Paw's mission of creating a pet-friendly planet.
Alpha Paw strives to be the best resource for every breed-specific health issue. That's why every single product and piece of content featured on the site has been expert-reviewed and is both vet and pet approved.
Now that’s something to bark about.
OUR STORY
Meet Our
Pack Leader
Our pack leader, Ramon van Meer, founded Alpha Paw in 2018 with his 10-year-old son, Victor, out of their mutual love for all things dog.
"Alpha Paw's customers are looking for the very best in quality and design for their pets and they are passionate about the unique needs of each breed. We know every breed has different wellness needs and that's why we created customized products to give them the happiest and healthiest life possible."
-Alpha Paw CEO Ramon Van Meer
OUR MISSION
Why We're
Here
Our mission is simple: to help you give your best friend the happy & healthy life they deserve.
Whether we're designing products to solve your biggest pet problems, publishing guides to support you on your pet parenthood journey, or connecting you with the resources you need to care for your furry friend – we're here to help you be the best pet parent you can be.
What We Do
How We Help You Be the Best Pet Parent You Can Be
We're 100% committed to helping you be the best pet parent you can be. That's why we carefully researched, designed and curated the best content, the best resources, and the best products available on the market today, all served with our signature world-class customer service that pet parents across the country have come to know, love, and trust.
Exceptional Products
Every product you’ll find on our site is expert-reviewed & vet-approved. Yup, you read that right – every. single. one. Because at Alpha Paw, we're 100% committed to helping your furry family lead happier, healthier, and longer lives.
Expert Content
Our expert writers adhere to strict editorial guidelines that ensure every article we publish is accurate & reliable. With our arsenal of quality content, we’re committed to staying by your side through each step of your pet parenthood journey.
Extraordinary Service
We’re in the business of making tails wag – so when you’re not happy, we’re not happy. That’s why we stand by our 100% Happiness Guarantee: If you’re not happy with your purchase, return it within 90 days for a full refund – no questions asked.
OUR PROMISE
What
We Stand For
We understand that your fur baby means everything to you, because we’re pet parents too. That’s why we take trust, integrity, and quality so seriously. We stand by our promise: everything we do, everything we recommend, and everything we offer gets the medical stamp of approval from an expert before it reaches your paws.
We’re dedicated to prolonging your best friend’s life with vet-approved products, expert content, and resources you can trust – and we don’t recommend it unless it’s been reviewed and approved by an expert. That’s the Alpha Paw Promise.
OUR VISION
Where
We’re Going
Stick with us. We’re going places.
The One Stop Pup Shop:
We’re building the world’s #1 destination designed exclusively for the love of dog: a one-stop pup shop with the best products, the best content, and the best resources – because your best friend deserves the best.
The Alpha Paw Foundation:
The Alpha Paw Foundation helps us carry out our mission to build a more dog-friendly planet. To accomplish this, we focus on three worthy causes: Partnerships, Volunteering & Events!
OUR VALUES
What We Believe In
We’re
Helpful
Our #1 goal? To help you be the best parent you can be. Helping you is the reason we come to work every day. It’s embedded in our culture, and it’s a top priority for our team.
We’re
Honest
Products, resources & information you can trust. Because finding an honest company is just too rare these days, and we think it’s time for a change.
We’re
Humble
We’re not pretending to be vets or pros (we have real experts for that). We’re just a team of passionate pet parents, looking to help other pet parents like us.
We’re
Here
Most important: we’re here, every step of the way. We’re committed to staying by your side, helping you through the ups & downs, twists & turns, and highs & lows of pet parenthood.
OUR PET CARE PROFESSIONALS
Meet Our
Experts
As animal lovers and pet parents ourselves, we felt it was necessary to bring together some of the best pet care experts and veterinary practitioners in the world to write, review, and approve everything we put out there — so rest assured, everything from our honest products to our helpful content has the medical stamp of approval from an expert.
Because at the end of the day, we’re here to help — and we’d expect the same level of care, quality, and expertise for our own furry family.
Meet Our Pet Care Experts →
OUR DIFFERENCE
Why
Alpha Paw?
Your happiness is our #1 priority.
We’re in the business of making tails wag – so when you’re not happy, we’re not happy. That’s why we stand by our 100% Happiness Guarantee: if you’re not completely satisfied with your purchase, you can return your item within 90 days for a full refund – no questions asked. It’s as simple as that.
OUR IMPACT
How We’re Making the World
A Better Place for Pups
We’re serious about building a more pup-friendly planet – and while we could cut a check with a vague portion to an undisclosed pet charity to make you think we share similar values, that’s just not who we are.
Every single member of our team of passionate pet parents is dedicated to our mission, shares our values, and believes in our purpose. That’s why we’re rolling up our sleeves and working towards our vision of making the world a better place for dogs.
Building a pup-friendly planet isn’t just something we like to bark about – it’s the driving force behind everything we do, it’s what motivates us to get up for work every day, and it’s a movement we’re proud to be a part of.
Here are a few ways we’re making the world a better place for dogs:
Sustainability
We're doing our part to protect the environment with sustainable products & eco-friendly packaging. That means your purchase isn’t just good for the health of your pet – it’s good for the health of our planet, too
Product Responsibility
We use only the highest-quality materials and premium ingredients, and everything we touch gets the medical stamp of approval from an expert before it reaches your hands. That’s our promise.
The Alpha Paw Foundation
We couldn't be more excited to launch The Alpha Paw Foundation, our very own charitable foundation aimed at finding loving homes for as many rescues as possible through volunteering, donations, and events.
We’re building a more pup-friendly planet.
Learn about our veterinary review process and meet our pet experts.
