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Hey there! We’re Alpha Paw.


To The Pack

We’re so glad you’re here.

At Alpha Paw, we believe our pets are part of the family, and family deserves the best. That’s why we’re committed to helping pet parents like you give your pup everything they need to live happier, healthier, and longer lives. No unfamiliar ingredients, shady policies, or outsourced customer service reps. Just honest, high-quality products designed & curated by pet parents, for pet parents.

Now that’s something to bark about.
Our Story

Meet Our
Pack Leader

Our pack leader, Ramon van Meer, founded Alpha Paw in 2018 with his 10-year-old son, Victor, out of their mutual love for all things dog.

The proud pet parent to two rescue pups, Ramon has a heart of gold and a soft spot for animals in need. He’s rescued dogs his entire life, giving them the happy & healthy lives they deserved until they found their forever homes – some for just a day or two, others for months at a time. In total, Ramon has had over 50 dogs in his care (!), making him the perfect candidate to lead the Alpha Paw pack.

Ramon passed that entrepreneurial spirit and unbridled passion for helping animals in need onto his son, Victor, who just launched his own company – a doggy cookie bakery that donates a meal to a hungry shelter dog for each bag of cookies sold. As they say: like father, like son. And that’s one father-and-son dream-team we’re proud to know!

Our Mission

Why We’re

Our mission is simple: to help you give your best friend the happy & healthy life they deserve.

Whether we're designing products to solve your biggest pet problems, publishing guides to support you on your pet parenthood journey, or connecting you with the resources you need to care for your furry friend – we're here to help you be the best pet parent you can be.

What We Do

How We Help You Be the Best Pet Parent You Can Be

We're 100% committed to helping you be the best pet parent you can be. That's why we carefully researched, designed and curated the best content, the best resources, and the best products available on the market today, all served with our signature world-class customer service that pet parents across the country have come to know, love, and trust.


Exceptional Products

Every product you’ll find on our site is expert-reviewed & vet-approved. Yup, you read that right – every. single. one. Because at Alpha Paw, we're 100% committed to helping your furry family lead happier, healthier, and longer lives.


Expert Content

Our expert writers adhere to strict editorial guidelines that ensure every article we publish is accurate & reliable. With our arsenal of quality content, we’re committed to staying by your side through each step of your pet parenthood journey.


Extraordinary Service

We’re in the business of making tails wag – so when you’re not happy, we’re not happy. That’s why we stand by our 100% Happiness Guarantee: If you’re not happy with your purchase, return it within 90 days for a full refund – no questions asked.

Our Promise

We Stand For

We understand that your fur baby means everything to you, because we’re pet parents too. That’s why we take trust, integrity, and quality so seriously. We stand by our promise: everything we do, everything we recommend, and everything we offer gets the medical stamp of approval from an expert before it reaches your paws.

We’re dedicated to prolonging your best friend’s life with vet-approved products, expert content, and resources you can trust – and we don’t recommend it unless it’s been reviewed and approved by an expert. That’s the Alpha Paw Promise.

Our Vision

We’re Going

Stick with us. We’re going places.
The One Stop Pup Shop:

We’re building the world’s #1 destination designed exclusively for the love of dog: a one-stop pup shop with the best products, the best content, and the best resources – because your best friend deserves the best.

The Alpha Paw Foundation:

The Alpha Paw Foundation helps us carry out our mission to build a more dog-friendly planet. To accomplish this, we focus on three worthy causes: Partnerships, Volunteering & Events!

Our Values

What We Believe In


Meet Our

As animal lovers and pet parents ourselves, we felt it was necessary to bring together some of the best pet care experts and veterinary practitioners in the world to write, review, and approve everything we put out there — so rest assured, everything from our honest products to our helpful content has the medical stamp of approval from an expert.

Because at the end of the day, we’re here to help — and we’d expect the same level of care, quality, and expertise for our own furry family.

Meet Our Pet Care Experts →


Alpha Paw?

Your happiness is our #1 priority.

We’re in the business of making tails wag – so when you’re not happy, we’re not happy. That’s why we stand by our 100% Happiness Guarantee: if you’re not completely satisfied with your purchase, you can return your item within 90 days for a full refund – no questions asked. It’s as simple as that.

OUR Impact

# How We’re Making the World #
A Better Place for Pups

We’re serious about building a more pup-friendly planet – and while we could cut a check with a vague portion to an undisclosed pet charity to make you think we share similar values, that’s just not who we are.
Every single member of our team of passionate pet parents is dedicated to our mission, shares our values, and believes in our purpose. That’s why we’re rolling up our sleeves and working towards our vision of making the world a better place for dogs.

Building a pup-friendly planet isn’t just something we like to bark about – it’s the driving force behind everything we do, it’s what motivates us to get up for work every day, and it’s a movement we’re proud to be a part of.

Here are a few ways we’re making the world a better place for dogs:



We're doing our part to protect the environment with sustainable products & eco-friendly packaging. That means your purchase isn’t just good for the health of your pet – it’s good for the health of our planet, too.


Product Responsibility

We use only the highest-quality materials and premium ingredients, and everything we touch gets the medical stamp of approval from an expert before it reaches your hands. That’s our promise.


The Alpha Paw Foundation

We couldn't be more excited to launch The Alpha Paw Foundation, our very own charitable foundation aimed at finding loving homes for as many rescues as possible through volunteering, donations, and events.

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