Made for pets who run the place.
Pet favorites for boss paws - and the people who love them.
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Born in the West
Rooted in the American West. Made for small paws with big attitudes.
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Made for Real Life
Thoughtful pet essentials for couch days, road trips, and everything between.
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Home of the Spoiled
Made for paws with expensive taste and absolutely no income.
Spoiled Essentials
Alpha Paw favorites that satisfy the most demanding paw.
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£19.99
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£19.99
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£19.99
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£19.99
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£19.99
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Personalized by Alpha Paw
Made for every memory.
Turn the face you know by heart into something made to keep.
Best Sellers
The things pets—and their people—keep coming back for.
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From £11.00
Americana Chicken Chips for Dogs
2 sizes
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From £16.00
Puppy Packs 'N Snacks Dog Treat Starter
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£19.00
£24.00You save £5.00Chicken & Turkey Dog Food Topper Bundle
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£10.00
Chicken Crumbles for Cats
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£45.00
£76.00You save £31.00PupProtector™ Back Seat Dog Car Cover
1 size
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From £152.00
£190.00You save £38.00PupRug™ Luxe Faux Fur Orthopedic Dog Bed - Plush Sheep Tan
4 sizes
Our Story
Born in the American West
Founded in the West, from Nevada to Texas, and Wyoming to Washington, Alpha Paw was shaped by rugged terrain and distant horizons.
Out here, everything has a little more attitude.
But we didn’t build this company for the dogs chasing cattle or pulling sleds.
We built it for the eleven-pound legends.
The couch conquerors. The blanket thieves. The paw bosses who think they run the ranch but refuse to step on wet grass.
The ones who take up an outsized place in our hearts.
Made in the West. Built for the spoiled.
Land of the Free
Home of the Spoiled
Pet people. Backed by pet experts.
Our veterinarians and pet-care experts help Alpha Paw create better products and better guidance for pet parents.
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Dr. Ross Bernstein
DVM
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Dr. Addie Reinhard
DVM
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Dr. Jo de Klerk
DVM
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Dr. Sara Ochoa
DVM
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Dr. Alexander Crow
DVM
